IRO, is an anagram of the French word for king. Driven by the same desire, they build a simple and strong wardrobe to sublimate the tough woman every day, confident, nonchalant but always true to herself. The silhouette is a mix between sexyness and tomboy look; slim sometimes urban, sometimes wild. IRO breaks codes and nothing is certain, neither the looks nor the fabrics. From the status of a "small intimate" designer label, IRO has become a brand in its own right, sought after by all women looking for unique and sassy pieces. From Kate Moss to Scarlett Johansson: "May the Rock live in each and every one of you".